Designing a great website and being able to be noticed in the crowded world wide website is a very tall order most people, especially novices dread
Moat companies use several methods to achieve great results. But the method used is perfected over time and depends on the budget of a given establsihment or company.
The best way to get noticed is to hang on there and perfecting the content and key words that go into websites. Some times using a combination of free keyword listing or paid advertisement can perform the trick for a great placment and listing on the web.
How to get your site noticed by search engines.
The first question every website owner asks is "how do I get Search Engines" to list and recognize my website? Or which "Search Engines" should I try to get listed with? If any body asks this question publicly, he/she will see many companies on the web pop up and claim to be experts in "submiting" websites to thousands of "Search Engines" for a whooping fee. But the honest "Truth" is that there are only a few "Search Engines" that anyone should bother with because they are the main arteries or "FEEDERS" to other smaller "Serach Engines" much like veins that distribute blood by branching from the arteries.
Yahoo and Google are the main feeders with many other search engines as subordinates or affiliates. A typical example, is that MSN used to be powered by Yahoo until it recently changed to BING. Similarly, AOL's search engine is actually Google's. As a matter of fact, Yahoo powers MSN, Juno, Netzero, AltaVista, Excite, Go2Net, InfoSpace, Sympatico.ca, Dogpile, Metacrawler, Web Crawler, and AlltheWeb, among others.
And Google powers AOL, InfoSpace, iVillage, Netscape, Earthlink, At&T Worldnet, AskJeeves, Lycos, and many more.
For the above reasons, any website that gets listed on both Yahoo and Google is already successfully listed on more than 20 of the World's largest Search Engines because the remaining Search Engines being touted by experts do not amount to much and therefore probably a futile effort to worry about them.
How many types of Listings are there out there?
There are two types of listings: Free and Paid
Free listings are the left handside of website of Search Engine Lists. Free listings are great esprcially for beginers because they are actually FREE. However, the competition is very steep becasue one is competing with other website pages on the web for a higher ranking.
In order to move a wesbite up in the listings, one has to perform Search Engine Optimization (SEO). In reality, SEO involves writing website contents full of keywords that attract Search Engine Crawlers.
Paid listings are the ones that say "Sponsored" and they are normally at the top right handside
Paid listings are used by many businesses on the web including companies such as Microsoft, Smart phone companies such as AT &T, Verizon, T-Mobile, Best Buy and Amazon, to list a few. Usually most companies get about 35% of their sales through paid listings and about 35% through free listings. When properly executed, it can take up to twelve(12) months for FREE LISTINGS to get to the top of Google or Yahoo Search Englines. However, it takes about three(3) hours to achieve high rankings on Google’s paid listings, and a few days for Yahoo’s paid
Which Method is the best to use between Free or Paid Listing?
If you are not selling any product or services on a website, you do not need to use paid listings. However, if you have anything to sell and have the funs for marketing, paid listing is the best option to pursue.
Which Search Engine Should I Start With?
To start, go to Google and sign up for their AdWords service. Follow their instructions and you'll be listed on Google and the other search engines they supply.
How do I Start?
It costs as much as you are willing to spend. It works as an auction. You bid on "KEYWORDS" and keyword phrases. In essence, whoever pays the most gets top billing. Google, however, takes other things into consideration; how relevant your site is to the keywords you're bidding on, how many other sites link to your site (relevant sites), how many people read your ad and click on it versus the other ads that are paying more than you. So, it is possible, with Google, to be first in the rankings and not pay the most.
You get charged every time someone clicks on your ad and goes to your site. This is called a click-through. The minimum bid is $0.10 (ten cents) and can go as high as you like. You can also specify a daily budget that you'd like to live within. This is what makes it affordable, if you want to try it out for $10 per day, you can do it. You won't get as many click-throughs as you would if you spent $50 per day, but you'll see the percentage of people who click through and you can use that to predict how many would click through if you spent more money. For example, if you had a $10 budget, a $0.10 bid and got 100 clicks and 2,000 people saw your ad, you'd have a "click-through-rate" of 5%, which is pretty good. So, if you increased your budget to $50, you could expect five times as many clicks.
This is not always true in practice, because there may not be enough people out there searching for your keywords to result in five times as many clicks. At some point you’ll run out of people and clicks. Increasing and decreasing your budget will help you find the right budget.